In keeping with LONGKAIs traditional of entrepreneurial integrity and commitment to social responsibility, LONGKAI has pursued environmentally friendly constructions method while building LONGKAI Times Square. Over 20 million Yuan have been invested in a pioneering geothermal, or "ground-source" air conditioning system that uses the earth as a heat source in the winter or a heat sink in the summer to increase energy efficiency. This system produces 38% fewer emissions that traditional air conditioning and 70% less than traditional heating. The effect is a more efficiently heated building with less environmental impact, keeping with LONGKAIs commitment to sustainability.